You can execute a performance audit similar to the one Google PageSpeed Insights performs and receive ratings for accessibility and best practices. You will also notice a number of suggestions from Google along with this outcome on how to enhance your performance (and, therefore, your PageSpeed Insights score as well). Following that, Google gives the website an overall score out of 100 based on performance improvement recommended practices. Google PageSpeed Insights is a tool for evaluating the performance of websites. Since Google’s Core Web Vitals improvement in mid-2021, page speed has emerged as one of the most important factors determining the SEO performance and, as a result, the ranking of your website. That’s partly a function of geography but these inconsistencies make it difficult to trust the tool.You must put into action a successful SEO strategy if you want to improve the number of individuals who visit your website when they conduct keyword searches. Run multiple tests and you’ll see the score varies wildly often by 20-30 points. The Score Varies Wildly From Test to Test Your time would be better spend on other SEO tasks like optimizing your meta descriptions for CTR or optimizing your open graph tags to boost social CTR. We’ve seen SEO consultants and webmasters spend days obsessing over Pagespeed score in the hope it will boost SEO. Second to that, achieving a 100 score especially on a WordPress site is extremely difficult unless you break the render of the site OR switch to a theme that does not use Jquery – this article talks through the Fastest Wordpress Themes in more detail. This is not the case – for starters, see the previous point. There’s a misconception that a high PageSpeed Score means that the Google Gods will gift magical SEO rankings. High PageSpeed Score Will Likely Not Improve Your SEO Every page on your site is important when it comes to speed and testing the homepage is useful but is a bit of a 1 dimensional approach, you should probably be looking at all pages. This is something 99.9% of webmasters running speed tests completely miss – website speed is not just your homepage. If your hosting is in Australia and your customers are in Australia but the speed test elements of PSI are performed from the US then it’s not a true to life test. This means it’s speed test is not necessarily true to real world. PSI completely ignores geography and doesn’t take into account where your visitors are located and where your hosting is. The latest version of Pagespeed Insights does take into account some speed elements but it’s still largely concerned with checking boxes. Pagespeed Insights is more concerned with measuring your site against a technical checklist that correlates with speed rather that the raw speed of the site itself. Pagespeed Insights Isn’t a Speed Test, It’s a Technical Checklist This video walks you through how to emulate a mid tier mobile device in Google Chrome to give you a better feel for how PSI is seeing your site:Ģ. They of course don’t tell you this anywhere on the report itself, it’s hidden deep in the technical documents. The modern web runs on javascript and many Wordpress themes require a javascript library called Jquery in order to render which means they automatically score lower. The CPU limiting they do also causes sites that have even moderate amounts of javascript to be marked down heavily. A moderately sized page of say 1.5-2mb is going to score low on this test simply because of the amount of time that data takes to download. Mobile PageSpeed simulates at 1.6mb/second connection – that is REALLY slow in modern internet speed terms. They’re testing your site on a speed limited, CPU limited connection The Score Varies Wildly From Test to Testġ.
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